- Americans now spend as much time on the internet as they do on TV.
- 93% of Americans believe a company should have a presence in social media.
- 90% of people trust the recommendations of consumer online opinions. (But only 14% trust advertisements)
- Facebook builds customers! 51% of brand followers will purchase that specific brand.
- Twitter builds even more customers! 67% of brand followers will purchase that specific brand.
- 38% of businesses plan to increase their social media budget in 2011.
- 16% of businesses plan to use social media for the first time!
*Cone Business in Social Media Study, Forrester Research, Neilson Trust in Advertising Report, Inside Facebook.